WHY THE INTERNET IS NOT YET A THREAT TO MEDIA.

The internet is a massive network of networks, a networking infrastructure. It connects millions of people globally through the use of computers and mobile phones. Many people have engaged in the use of internet and they seemed too impressed by it.
In journalism practice, internet has been embraced well though it has not yet been able to overdo the other forms of communication most especially the print. Journalists prefer to use the print due to its availability and reliability and it cheap.
The print has provided many incredible advantages in terms of advertising. Magazines, newspaper, leaflets and catalogues are more effective at targeting customers and making a lasting impression. Also print is a dependable source of information since it can be kept for future use and they have a long life span compared to the internet where the information cannot be relied on for future reference since the internet is prone to viruses which can dismantle the information.
The following are some of the factors that make print to be suitable to journalists:

*The accessibility
The internet also known as electronic media has not yet become a threat to the print media because it’s easy to access the print forms of information than it. Also internet has limited target audiences who are literate and in most cases situated at urban areas. People in rural areas can access the newspapers for instance, in an easy way unlike the internet. The aim of journalists is to reach a wide coverage and to everyone. Through the print they are able to do this since many people can get access to newspapers than the internet.

*The factuality
Many stories sent to the internet are not always based on facts but in the print journalists are able to do adequate research to their stories and they make sure that whatever is printed is based on facts and it will not mislead the reader. The internet may lack clarity, scarcity of explicit editorial policies for many sites, but the newspaper will always put in regard the editorial policies and the clarity of the story.

*Believability
People will tend to believe the stories in the newspapers rather than the internet. This is because the internet is full of fraudsters and fake news. There are only a less percentage of people that rely on internet publications. Also there have been a lot of scams in the internet where there are fake blogs of media houses thus making the print the suitable way to spread information because there will be no fake newspapers and each media station is known with its newspaper, for example, the Daily Nation of Nation media house.

*In-depth information
The print for example the newspaper is able to give the reader in-depth information of a story. The newspaper is able to dig deep and give each and every detail of the story. The print ill always make the reader feel satisfied unlike the internet which is limited in giving detailed information.

*Accuracy
The print will always regard the element of accuracy, where journalists are not prone in making mistakes. The stories go through a process of editing and re-editing where mistakes are rectified and others done away with. Unlike the print where the information will have a small percentage of accuracy.

Those are some of the factors that make the print media to be the best to use rather than the internet or the electronic media. Journalists will always prioritize the print due to its advantages both to the audience and the media house. Internet has not yet found its way to overdo the print.


Published by Racheal Waithira

Day to day activities are useful to us. As we run them we should also be able to know what is happening around us.

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